Virtually all styles of database driven web pages impose a
structure for
content and coding of your web pages. Often the structure a database
system
imposes will limit your ability to do proper search engine
optimization.
Shopping carts are one of the most common types of database driven
websites.
In addition, shopping carts typically have a high need for search
engine traffic.
A shopping cart that is optimized properly can be a very good traffic
driver.
However, lack of SEO experience and the limited web page structure
imposed by
the cart software has left most e-commerce sites ranking poorly in the
search engines.
A successful Web presence has evolved into sound business practices
and solid strategies that focus on the experience of the person
visiting your website.
A definite art and science has emerged, yet many businesses are still
unaware of it.
Our shopping cart is build to be %100 search engine friendly, easy to
manage and provides
an enriched shopping experience for your customers.
We delivers more than just a powerful shopping cart solution.
We offer a complete online store builder with built-in shopping cart
that empowers
any business to sell online.
Is your shopping cart searchable by Spiders ?
Is the cart spiderable? A cart with links that can not be followed
by search engine spiders creates a major disadvantage. ( No Ranking )
!
One fool proof way to determine this is to find a site that uses the
cart in question, or your existing site if your cart has been up for
a while, and use an intrasite Google search (format:
"site:www.thesite.com thephrase") on a term that is on most pages,
e.g. the site title or copy write statement. Look at the total number
of pages returned, if most or all are returned odds are the cart is
spiderable, if few pages are returned, and the site has been up for a
while, it may be poor technology. Many search engines will have some
pages that are spiderable and others that are not. What is most
important is that search engines can spider all the product pages.
The ability of a shopping cart to be spidered is critical because it
naturally gives you many pages to optimize. If a cart is not
spiderable, there are ways to work around this that will be discussed
later but avoid these types of carts if possible.
2. Can we put keywords into product page links? Some shopping carts
embed links by putting the title of the product either in text or as
the alt attribute of an image - This is perfect. Many other shopping
carts use a single anchor text phrase such as, "Click For More Info".
These types of links will diminish your SEO capacity.
3. Can we add custom links to the cart's pages? Hand coded custom
links enable us to boost the rankings of internal pages and can even
help us get pages that are normally unspiderable indexed. Ideally we
want to be able to create a "Featured Products" sidebar box that will
display on each page.
Checking Page Factors
It is important to evaluate how well we can implement SEO page
factors within the cart's generated pages. Most carts will allow you
to add page text. However, many do not allow you to customize page
titles, meta tags, and so on. Use the seo page factors tutorial as a
checklist to evaluate a cart's page factors capacity.
For top rankings it is critical that we can include page specific
keywords in the page titles. Also, it is beneficial to be able to
edit the meta tags. Unfortunately, too many shopping carts force you
to use the same title on every page, or insert dynamically generated
titles that limit your ability to insert keywords. Many shopping
carts offer no control over meta tags - avoid these types of shopping
carts.
